Table 2. Descriptive statistics for... | Emerald Publishing

Table 2.

Descriptive statistics for sensitivity (d’) scores for each persuasion principle

	Persuasion principle
Time pressure	Common		Uncommon
	Authority	Scarcity	Reciprocity	Social proof	No principle
	Mean (SD)	Mean (SD)	Mean (SD)	Mean (SD)	Mean (SD)
Greater (7 s)	0.27 (1.10)	1.25 (1.71)	−0.39 (0.97)	0.34 (1.52)	0.76 (1.58)
Lesser (15 s)	0.67 (1.39)	1.91 (1.88)	−0.04 (1.16)	1.17 (1.71)	1.69 (1.99)
Total	0.47 (1.27)	1.58 (1.82)	−0.22 (1.08)	0.75 (1.66)	1.22 (1.85)

	Persuasion principle
Time pressure	Common		Uncommon
	Authority	Scarcity	Reciprocity	Social proof	No principle
	Mean (SD)	Mean (SD)	Mean (SD)	Mean (SD)	Mean (SD)
Greater (7 s)	0.27 (1.10)	1.25 (1.71)	−0.39 (0.97)	0.34 (1.52)	0.76 (1.58)
Lesser (15 s)	0.67 (1.39)	1.91 (1.88)	−0.04 (1.16)	1.17 (1.71)	1.69 (1.99)
Total	0.47 (1.27)	1.58 (1.82)	−0.22 (1.08)	0.75 (1.66)	1.22 (1.85)

Note(s): A higher sensitivity score represents a greater capacity to discriminate between phishing and genuine emails

Source(s): Authors’ own work