Table 3. Descriptive statistics for URL...

Table 3.

Descriptive statistics for URL link safety ratings for each persuasion principle

	Persuasion principle
Time pressure	Common		Uncommon
	Authority	Scarcity	Reciprocity	Social proof	No principle
	Mean (SD)	Mean (SD)	Mean (SD)	Mean (SD)	Mean (SD)
Greater (7 s)	3.76 (1.17)	2.95 (1.25)	3.92 (0.94)	2.97 (1.16)	3.39 (1.16)
Lesser (15 s)	3.21 (1.25)	2.41 (1.23)	3.26 (1.07)	2.32 (1.03)	2.61 (1.33)
Total	3.49 (1.24)	2.68 (1.27)	3.59 (1.06)	2.64 (1.14)	3.00 (1.31)

	Persuasion principle
Time pressure	Common		Uncommon
	Authority	Scarcity	Reciprocity	Social proof	No principle
	Mean (SD)	Mean (SD)	Mean (SD)	Mean (SD)	Mean (SD)
Greater (7 s)	3.76 (1.17)	2.95 (1.25)	3.92 (0.94)	2.97 (1.16)	3.39 (1.16)
Lesser (15 s)	3.21 (1.25)	2.41 (1.23)	3.26 (1.07)	2.32 (1.03)	2.61 (1.33)
Total	3.49 (1.24)	2.68 (1.27)	3.59 (1.06)	2.64 (1.14)	3.00 (1.31)

Note(s): Ratings were made on a scale from 1(Strongly Disagree) to 5(Strongly Agree), where higher mean ratings represent a stronger safety perception of URL links within phishing emails

Source(s): Authors’ own work

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