Table 4 Key operational enhancements... | Emerald Publishing

Table 4

Key operational enhancements with the integration of VR/AR technologies at Firm B

Affected elements	Pre-collaboration	Post-collaboration	Impacts on firm B and company ABC
Training (Process)	Traditional hands-on training for machinery	VR simulations for machinery operation	Firm B: Improved learning, reduced accidents Company ABC: Strengthened relationship, enhanced product offerings
Maintenance (Mechanism)	Physical manuals and on-site troubleshooting	AR-assisted maintenance with virtual manuals	Firm B: Faster issue resolution, reduced downtime Company ABC: Enhanced reliability, valuable insights
Monitoring (Mechanism)	On-site inspections of equipment	Remote monitoring with VR/AR	Firm B: Fewer site visits, quicker response Company ABC: Improved monitoring, reduced costs
Collaboration (Process)	In-person meetings and site visits	VR conferencing and remote collaboration	Firm B: Better collaboration, less travels Company ABC: Improved communication, project alignment
Product demonstration (Structure)	Physical product demonstrations	AR-assisted virtual tours	Firm B: Increased productivity, lower costs Company ABC: Enhanced client engagement, flexible showcasing
Prototyping (Process)	Physical prototypes of machinery	Virtual prototyping using VR/AR	Firm B: Reduced time, more iterations Company ABC: Faster development, cost-effective prototyping
Supplier relations (Process)	Physical site visits for supplier assessments	Virtual site visits with VR/AR	Firm B: Improved transparency, reduced travel Company ABC: Better supplier management, enhanced trust

Affected elements	Pre-collaboration	Post-collaboration	Impacts on firm B and company ABC
Training (Process)	Traditional hands-on training for machinery	VR simulations for machinery operation	Firm B: Improved learning, reduced accidents Company ABC: Strengthened relationship, enhanced product offerings
Maintenance (Mechanism)	Physical manuals and on-site troubleshooting	AR-assisted maintenance with virtual manuals	Firm B: Faster issue resolution, reduced downtime Company ABC: Enhanced reliability, valuable insights
Monitoring (Mechanism)	On-site inspections of equipment	Remote monitoring with VR/AR	Firm B: Fewer site visits, quicker response Company ABC: Improved monitoring, reduced costs
Collaboration (Process)	In-person meetings and site visits	VR conferencing and remote collaboration	Firm B: Better collaboration, less travels Company ABC: Improved communication, project alignment
Product demonstration (Structure)	Physical product demonstrations	AR-assisted virtual tours	Firm B: Increased productivity, lower costs Company ABC: Enhanced client engagement, flexible showcasing
Prototyping (Process)	Physical prototypes of machinery	Virtual prototyping using VR/AR	Firm B: Reduced time, more iterations Company ABC: Faster development, cost-effective prototyping
Supplier relations (Process)	Physical site visits for supplier assessments	Virtual site visits with VR/AR	Firm B: Improved transparency, reduced travel Company ABC: Better supplier management, enhanced trust

Source(s): Authors’ own work