Table S1

Reliability and validity analysis of the marketing control scale items

Formal-controlFactor-loads
1. The skills that the marketing professionals use to run their tasks are evaluated quarterly0.74
2. The marketing professionals quarterly receive guidance on how to improve their skills0.75
3. The marketing professionals are motivated to learn about how to use tools that make their job more effective0.82
4. The marketing professionals receive public recognition if they improve their skills0.81
AVE0.61
Cronbach's-Alpha0.86
Composite reliability0.86
Informal-control
1. In this business unit, we promote cooperation among the marketing professionals0.81
2. The marketing professionals are familiar with the productivity of others0.82
3. In this business unit, we foster an environment where the marketing professionals respect the marketing staff's work in which they operate0.79
4. In this business unit, we promote work-related discussions among the marketing professionals0.83
5. The marketing professionals can provide accurate evaluations of the marketing staff's work in which they operate0.79
6. The work environment encourages the marketing professionals to take pride in this business unit0.87
AVE0.67
Cronbach's-Alpha0.92
Composite reliability0.92

Source(s): Table by authors

or Create an Account

Close subscription notice
Close access options