Reliability and validity analysis of the marketing control scale items
| Formal-control | Factor-loads |
|---|---|
| 1. The skills that the marketing professionals use to run their tasks are evaluated quarterly | 0.74 |
| 2. The marketing professionals quarterly receive guidance on how to improve their skills | 0.75 |
| 3. The marketing professionals are motivated to learn about how to use tools that make their job more effective | 0.82 |
| 4. The marketing professionals receive public recognition if they improve their skills | 0.81 |
| AVE | 0.61 |
| Cronbach's-Alpha | 0.86 |
| Composite reliability | 0.86 |
| Informal-control | |
| 1. In this business unit, we promote cooperation among the marketing professionals | 0.81 |
| 2. The marketing professionals are familiar with the productivity of others | 0.82 |
| 3. In this business unit, we foster an environment where the marketing professionals respect the marketing staff's work in which they operate | 0.79 |
| 4. In this business unit, we promote work-related discussions among the marketing professionals | 0.83 |
| 5. The marketing professionals can provide accurate evaluations of the marketing staff's work in which they operate | 0.79 |
| 6. The work environment encourages the marketing professionals to take pride in this business unit | 0.87 |
| AVE | 0.67 |
| Cronbach's-Alpha | 0.92 |
| Composite reliability | 0.92 |
| Formal-control | Factor-loads |
|---|---|
| 1. The skills that the marketing professionals use to run their tasks are evaluated quarterly | 0.74 |
| 2. The marketing professionals quarterly receive guidance on how to improve their skills | 0.75 |
| 3. The marketing professionals are motivated to learn about how to use tools that make their job more effective | 0.82 |
| 4. The marketing professionals receive public recognition if they improve their skills | 0.81 |
| AVE | 0.61 |
| Cronbach's-Alpha | 0.86 |
| Composite reliability | 0.86 |
| 1. In this business unit, we promote cooperation among the marketing professionals | 0.81 |
| 2. The marketing professionals are familiar with the productivity of others | 0.82 |
| 3. In this business unit, we foster an environment where the marketing professionals respect the marketing staff's work in which they operate | 0.79 |
| 4. In this business unit, we promote work-related discussions among the marketing professionals | 0.83 |
| 5. The marketing professionals can provide accurate evaluations of the marketing staff's work in which they operate | 0.79 |
| 6. The work environment encourages the marketing professionals to take pride in this business unit | 0.87 |
| AVE | 0.67 |
| Cronbach's-Alpha | 0.92 |
| Composite reliability | 0.92 |
Source(s): Table by authors
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