Table S2 Reliability and validity...

Table S2

Reliability and validity analysis of the non-financial results scale items

Customer-loyalty	Factor-loads
1. Customer loyalty in the last year	0.85
2. Customer loyalty in the last three years	0.87
AVE	0.74
Cronbach's-Alpha	0.85
Composite reliability	0.85
Brand-equity
1. Brand equity in the last year	0.84
2. Brand equity in the last three years	0.94
AVE	0.80
Cronbach's-Alpha	0.89
Composite reliability	0.89
Competitor's relative price
1. Competitor's relative price in the last year	0.88
2. Competitor's relative price in the last three years	0.90
AVE	0.79
Cronbach's Alpha	0.88
Composite reliability	0.88
Product-quality
1. Product quality in the last year	0.85
2. Product quality in the last three years	0.89
AVE	0.76
Cronbach's-Alpha	0.86
Composite reliability	0.86
Digital-marketing
1. Digital marketing conversion rate in the last year	0.87
2. Digital marketing conversion rate in the last three years	0.89
AVE	0.78
Cronbach's-Alpha	0.88
Composite reliability	0.88
Market-coverage
1. Market coverage in the last year	0.79
2. Market coverage in the last three years	0.80
3. Distribution channels' coverage in the last year	0.70
4. Distribution channels' coverage in the last three years	0.82
AVE	0.60
Cronbach's-Alpha	0.86
Composite reliability	0.86

Customer-loyalty	Factor-loads
1. Customer loyalty in the last year	0.85
2. Customer loyalty in the last three years	0.87
AVE	0.74
Cronbach's-Alpha	0.85
Composite reliability	0.85
Brand-equity
1. Brand equity in the last year	0.84
2. Brand equity in the last three years	0.94
AVE	0.80
Cronbach's-Alpha	0.89
Composite reliability	0.89
Competitor's relative price
1. Competitor's relative price in the last year	0.88
2. Competitor's relative price in the last three years	0.90
AVE	0.79
Cronbach's Alpha	0.88
Composite reliability	0.88
Product-quality
1. Product quality in the last year	0.85
2. Product quality in the last three years	0.89
AVE	0.76
Cronbach's-Alpha	0.86
Composite reliability	0.86
Digital-marketing
1. Digital marketing conversion rate in the last year	0.87
2. Digital marketing conversion rate in the last three years	0.89
AVE	0.78
Cronbach's-Alpha	0.88
Composite reliability	0.88
Market-coverage
1. Market coverage in the last year	0.79
2. Market coverage in the last three years	0.80
3. Distribution channels' coverage in the last year	0.70
4. Distribution channels' coverage in the last three years	0.82
AVE	0.60
Cronbach's-Alpha	0.86
Composite reliability	0.86

Source(s): Table by authors

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