Table 2

Reflective constructs, their corresponding items and reliability and validity criteria

LoadingsConstruct reliabilityAVE
Cronbach’s
Alpha
Dijkstra-Henseler’s ρAComposite reability
Social Networks usefulness 0.8950.8970.9150.520
SNUTI2. Recommendations shown by other users on social networks are reliable0.622    
SNUTI4. The information on tourism pages on social networks is convincing0.673
SNUTI5. The information on tourism pages on social networks is very useful for consumers0.621
SNUTI6. The information on tourism pages on social networks is reliable0.669
SNUTI7. In general, I trust the comments and materials published by other travellers0.661
SNUTI8. Through social networks, I can find more information about a destination and decide where to go during my visit0.811
SNUTI9. Through social networks, I am able to evaluate what I can do during my visit to the destination0.818
SNUTI10. Through social networks, I can get more involved in planning my trip0.816
SNUTI11. Through social networks, I can imagine what the destination is like0.772
SNUTI12. Through social networks, I can save time planning my trip0.706
Altruism 0.7950.8100.9070.514
ALTRU1. I participate in social networks … to advise other users0.756    
ALTRU2. I participate in social networks … to help other people0.668
Sharing intent     
I would be willing to share my tourism experience on social networks     

Source(s): Table by authors

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