Overview of the selected cases
| Characteristics | Case 1: Grocery store | Case 2: Rabbit farm |
|---|---|---|
| Location | Rural, mid Sweden | Rural, mid Sweden |
| Type of business | Retail | Meat production |
| Organization | Community entrepreneurs | Solo entrepreneur |
| Founded | 2021 | 2013 |
| Facebook groups | Village FB group: 1,700 members Business group: 764 members | Business page: 2,000 members Animal rights activists: 2,000 members |
| Characteristics | Case 1: Grocery store | Case 2: Rabbit farm |
|---|---|---|
| Location | Rural, mid Sweden | Rural, mid Sweden |
| Type of business | Retail | Meat production |
| Organization | Community entrepreneurs | Solo entrepreneur |
| Founded | 2021 | 2013 |
| Facebook groups | Village FB group: 1,700 members | Business page: 2,000 members |
Source(s): Authors’ own work
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