Material collection in 2022
| Case | Method | Source | Details |
|---|---|---|---|
| Case 1: Echoes around a grocery store | Netnography | Facebook group (Village) | Keywords analyzed: Store, Goods, Market, Grocer* (grocer, grocery/groceries) Posts analyzed: 112 |
| Ethnography | Observations in place | Field visits: 5 visits during 2022 Activity: inductive exploration in place and ad hoc discussions with six individuals Data: field notes | |
| Case 2: Echoes around a rabbit farm | Netnography | Facebook group (Animal Rights Activists) | Keywords analyzed: Rabbit*, Farmer, Anna (represents her name), The Farm Posts analyzed: 340 |
| Ethnography | Observations in place | Field visit: 1 visit during 2022 Activity: 2-h semi-structured interview Data: Audio recording, ad verbatim transcript and field notes |
| Case | Method | Source | Details |
|---|---|---|---|
| Case 1: Echoes around a grocery store | Netnography | Facebook group (Village) | Keywords analyzed: Store, Goods, Market, Grocer* (grocer, grocery/groceries) |
| Ethnography | Observations in place | Field visits: 5 visits during 2022 | |
| Case 2: Echoes around a rabbit farm | Netnography | Facebook group | Keywords analyzed: Rabbit*, Farmer, Anna (represents her name), The Farm |
| Ethnography | Observations in place | Field visit: 1 visit during 2022 |
Source(s): Authors’ own work
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