Table 3. Examples of converting quotes... | Emerald Publishing

Table 3.

Examples of converting quotes and occurrences into codes and themes

Quote/Occurrences	First-order concepts	Second-order themes	Aggregate dimension
“A strong community keeps its local grocery store thriving! When we support each other, we all grow” “Terrible! Those poor animals, forced into exploitation and death.” “How can you say we cannot do that? You don’t know the truth!”	Community support for the grocery store Narrative Response to criticism	One-sided discussion	Echo chambers
“We did it together! Every single one of you who helped made this a reality” “It’s nothing more than a slaughterhouse” “Woho! Now we can secure a bright future!”	Success story Portrayal of rabbit farm Celebrations	Bolstering narratives	Echo chambers

Quote/Occurrences	First-order concepts	Second-order themes	Aggregate dimension
“A strong community keeps its local grocery store thriving! When we support each other, we all grow”“Terrible! Those poor animals, forced into exploitation and death.”“How can you say we cannot do that? You don’t know the truth!”	Community support for the grocery storeNarrativeResponse to criticism	One-sided discussion	Echo chambers
“We did it together! Every single one of you who helped made this a reality”“It’s nothing more than a slaughterhouse”“Woho! Now we can secure a bright future!”	Success storyPortrayal of rabbit farmCelebrations	Bolstering narratives	Echo chambers

Source(s): Authors’ own work