Table 3 Descriptive statistics,...

Table 3

Descriptive statistics, reliability, validity, and correlations of variables in study 1

						Square root of the AVE and correlations
Variable	M	SD	CR	AVE	α	1	2	3	4	5	6
1. EE	4.96	0.79	0.87	0.77	0.71	0.88
2. SPC	4.90	0.79	0.86	0.75	0.68	0.57**	0.87
3. Perceived intrusiveness	3.26	0.78	0.85	0.54	0.81	−0.31**	−0.36**	0.73
4. Privacy self-efficacy	4.30	1.28	0.93	0.77	0.90	0.29**	0.48**	−0.34**	0.88
5. Hedonic value	4.70	0.82	0.87	0.63	0.81	0.44**	0.65**	−0.44*	0.50**	0.79
6. Utilitarian value	4.75	0.79	0.87	0.57	0.80	0.54**	0.55**	−0.52*	0.50**	0.69**	0.75

						Square root of the AVE and correlations
Variable	M	SD	CR	AVE	α	1	2	3	4	5	6
1. EE	4.96	0.79	0.87	0.77	0.71	0.88
2. SPC	4.90	0.79	0.86	0.75	0.68	0.57**	0.87
3. Perceived intrusiveness	3.26	0.78	0.85	0.54	0.81	−0.31**	−0.36**	0.73
4. Privacy self-efficacy	4.30	1.28	0.93	0.77	0.90	0.29**	0.48**	−0.34**	0.88
5. Hedonic value	4.70	0.82	0.87	0.63	0.81	0.44**	0.65**	−0.44*	0.50**	0.79
6. Utilitarian value	4.75	0.79	0.87	0.57	0.80	0.54**	0.55**	−0.52*	0.50**	0.69**	0.75

Note(s): The values in diagonal cells are the square root of the AVE for each variable; correlations are reported below the diagonal. CR = composite reliability, AVE = average variance extracted, α = Cronbach's alpha

**p < 0.01

*p < 0.05

Source(s): Authors’ own work

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