Table 4

Descriptive statistics, reliability, validity, and correlations of variables in study 2

Square root of the AVE and correlations
VariableMSDCRAVEα123456789
1. EE4,770.960.840.730.630.85        
2. SPC4.630.830.800.660.510.62**0.82       
3. Perceived intrusiveness2.981.380.950.810.94−0.17**−0.19**0.90      
4. Privacy self-efficacy4.281.300.880.650.90−0.07−0.070.060.81     
5. Hedonic value4.871.000.900.680.840.56**0.55**−0.22**−0.100.83    
6. Utilitarian value4.660.980.890.620.840.52**0.56**−0.25**−0.080.72**0.79   
7. Decision quality3.470.950.940.780.910.38**0.39**−0.26**−0.020.44**0.64**0.89  
8. Decision regret3.471.000.870.630.80−0.46**−0.48**0.22**0.06−0.59**−0.68**−0.63**0.79 
9. Repurchase intention3.471.060.930.870.850.45**0.45**−0.20**−0.070.58**0.65**0.63**−0.76**0.93

Note(s): The values in diagonal cells are the square root of the AVE for each variable; correlations are reported below the diagonal. CR = composite reliability, AVE = average variance extracted, α = Cronbach's alpha

**p < 0.01

*p < 0.05

Source(s): Authors’ own work

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