Humanoid based intrinsic factors override the influence of extrinsic factors in the traditional TAM in forming attitudes toward AI in a modern AI powered retail space

AI supportive attitudes of consumers can enhance purchase intention in a retail space

Consumers’ readiness for adopting innovative technologies is an impactful personality trait that intensifies AI attitudes–purchase intention linkage

Humanoid based PAN, intelligence and animacy are mimic elements that enhance humanlike attributes of AI powered retail space, which are complementary to enhance predictive ability in the traditional TAM framework

Retail industry can enhance customer engagement and emotional value proposition by implementing AI driven integrated marketing communication strategies, enhanced UX design in retail space

Attitudes-behavior linkage is still applicable in predicting purchase intention in emerging new technologies such as AI applications

AI embedded retail service encounter can be more appealing and drive purchase decisions in retail

Consumer psychology related determinants such as personality traits can be incorporated in better explaining differences in purchase decisions for AI related products

Consumer innovativeness can be a strong criterion in market targeting and promoting AI driven new services in retail services