Table 2 Descriptive measures,... | Emerald Publishing

Table 2

Descriptive measures, reliability estimates and convergent validity

	Mean	SD	Cronbach’s alpha	CR	Rho_A	AVE
Brand love	5.542	1.048	0.925	0.938	0.925	0.655
Brand commitment	5.614	1.178	0.794	0.907	0.796	0.829
Brand intimacy	5.444	1.170	0.859	0.914	0.859	0.780
Brand passion	5.567	1.109	0.848	0.908	0.849	0.767
Brand engagement	5.524	1.103	0.895	0.919	0.898	0.656
COBRA	5.213	1.280	0.969	0.972	0.969	0.670
Contribution	5.246	1.322	0.931	0.946	0.933	0.744
Consumption	5.240	1.306	0.906	0.930	0.906	0.726
Creation	5.152	1.416	0.935	0.948	0.935	0.754
Brand value	5.524	1.037	0.867	0.904	0.872	0.654

	Mean	SD	Cronbach’s alpha	CR	Rho_A	AVE
Brand love	5.542	1.048	0.925	0.938	0.925	0.655
Brand commitment	5.614	1.178	0.794	0.907	0.796	0.829
Brand intimacy	5.444	1.170	0.859	0.914	0.859	0.780
Brand passion	5.567	1.109	0.848	0.908	0.849	0.767
Brand engagement	5.524	1.103	0.895	0.919	0.898	0.656
COBRA	5.213	1.280	0.969	0.972	0.969	0.670
Contribution	5.246	1.322	0.931	0.946	0.933	0.744
Consumption	5.240	1.306	0.906	0.930	0.906	0.726
Creation	5.152	1.416	0.935	0.948	0.935	0.754
Brand value	5.524	1.037	0.867	0.904	0.872	0.654

Note(s): SD: Standard Deviation; CR: composite reliability; AVE: average variance extracted

Source(s): Own elaboration