Descriptive measures, reliability estimates and convergent validity
| Mean | SD | Cronbach’s alpha | CR | Rho_A | AVE | |
|---|---|---|---|---|---|---|
| Brand love | 5.542 | 1.048 | 0.925 | 0.938 | 0.925 | 0.655 |
| Brand commitment | 5.614 | 1.178 | 0.794 | 0.907 | 0.796 | 0.829 |
| Brand intimacy | 5.444 | 1.170 | 0.859 | 0.914 | 0.859 | 0.780 |
| Brand passion | 5.567 | 1.109 | 0.848 | 0.908 | 0.849 | 0.767 |
| Brand engagement | 5.524 | 1.103 | 0.895 | 0.919 | 0.898 | 0.656 |
| COBRA | 5.213 | 1.280 | 0.969 | 0.972 | 0.969 | 0.670 |
| Contribution | 5.246 | 1.322 | 0.931 | 0.946 | 0.933 | 0.744 |
| Consumption | 5.240 | 1.306 | 0.906 | 0.930 | 0.906 | 0.726 |
| Creation | 5.152 | 1.416 | 0.935 | 0.948 | 0.935 | 0.754 |
| Brand value | 5.524 | 1.037 | 0.867 | 0.904 | 0.872 | 0.654 |
| Mean | SD | Cronbach’s alpha | CR | Rho_A | AVE | |
|---|---|---|---|---|---|---|
| Brand love | 5.542 | 1.048 | 0.925 | 0.938 | 0.925 | 0.655 |
| Brand commitment | 5.614 | 1.178 | 0.794 | 0.907 | 0.796 | 0.829 |
| Brand intimacy | 5.444 | 1.170 | 0.859 | 0.914 | 0.859 | 0.780 |
| Brand passion | 5.567 | 1.109 | 0.848 | 0.908 | 0.849 | 0.767 |
| Brand engagement | 5.524 | 1.103 | 0.895 | 0.919 | 0.898 | 0.656 |
| COBRA | 5.213 | 1.280 | 0.969 | 0.972 | 0.969 | 0.670 |
| Contribution | 5.246 | 1.322 | 0.931 | 0.946 | 0.933 | 0.744 |
| Consumption | 5.240 | 1.306 | 0.906 | 0.930 | 0.906 | 0.726 |
| Creation | 5.152 | 1.416 | 0.935 | 0.948 | 0.935 | 0.754 |
| Brand value | 5.524 | 1.037 | 0.867 | 0.904 | 0.872 | 0.654 |
Note(s): SD: Standard Deviation; CR: composite reliability; AVE: average variance extracted
Source(s): Own elaboration
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