Table 2 Reliability and convergent...

Table 2

Reliability and convergent validity

Constructs and items (α. CR. AVE)	SL	t-value		Bootstrap analysis
Constructs and items (α. CR. AVE)	SL	t-value		SE bias	Lower	Upper	p
Attention (0.896. 0.902. 0.756)
I like to learn more about X	0.786	15.161	***	0.001	0.717	0.851	0.004
I pay a lot of attention to anything about X	0.926	19.622	***	0.002	0.883	0.955	0.009
Anything related to X grabs my attention	0.890	18.395	***	0.001	0.829	0.934	0.007
Enthusiasm (0.909. 0.911. 0.774)
I am passionate about airline X	0.910	19.069	***	0.000	0.862	0.949	0.005
My flights would not be the same without airline X	0.813	15.969	***	−0.002	0.729	0.877	0.004
I love X	0.912	19.121	***	−0.001	0.872	0.954	0.003
Offline Loyalty (0.932. 0.937. 0.833)
I would make positive comments about X face-to-face to other people	0.946	20.645	***	0.000	0.922	0.966	0.005
I would recommend X to others seeking my advice	0.946	20.643	***	−0.001	0.920	0.967	0.004
I encourage my friends and family to choose X for their flights	0.842	17.011	***	0.000	0.797	0.883	0.005
Social media Loyalty (0.890. 0.889. 0.728)
I would comment positively on social media about X	0.884	18.009	***	−0.001	0.806	0.932	0.007
I would recommend following the social networks of X	0.884	17.988	***	−0.001	0.812	0.938	0.005
I encourage my friends and family to follow X on social media	0.789	15.123	***	0.000	0.701	0.861	0.005

Constructs and items (α. CR. AVE)	SL	t-value		Bootstrap analysis
Constructs and items (α. CR. AVE)	SL	t-value		SE bias	Lower	Upper	p
Attention (0.896. 0.902. 0.756)
I like to learn more about X	0.786	15.161	***	0.001	0.717	0.851	0.004
I pay a lot of attention to anything about X	0.926	19.622	***	0.002	0.883	0.955	0.009
Anything related to X grabs my attention	0.890	18.395	***	0.001	0.829	0.934	0.007
Enthusiasm (0.909. 0.911. 0.774)
I am passionate about airline X	0.910	19.069	***	0.000	0.862	0.949	0.005
My flights would not be the same without airline X	0.813	15.969	***	−0.002	0.729	0.877	0.004
I love X	0.912	19.121	***	−0.001	0.872	0.954	0.003
Offline Loyalty (0.932. 0.937. 0.833)
I would make positive comments about X face-to-face to other people	0.946	20.645	***	0.000	0.922	0.966	0.005
I would recommend X to others seeking my advice	0.946	20.643	***	−0.001	0.920	0.967	0.004
I encourage my friends and family to choose X for their flights	0.842	17.011	***	0.000	0.797	0.883	0.005
Social media Loyalty (0.890. 0.889. 0.728)
I would comment positively on social media about X	0.884	18.009	***	−0.001	0.806	0.932	0.007
I would recommend following the social networks of X	0.884	17.988	***	−0.001	0.812	0.938	0.005
I encourage my friends and family to follow X on social media	0.789	15.123	***	0.000	0.701	0.861	0.005

Note(s): S-B² (48df) = 168.035 (p < 0.05); normed fit index (NFI) = 0.945; comparative fit index (CFI) = 0.966; root mean square error of approximation (RMSEA) = 0.096; SL = Standardised Loadings; SE = Standard error

***p < 0.001; α: Cronbach’s Alpha coefficient; CR: composite reliability; AVE: average variance extracted; SL: standardised loadings

Source(s): Table by the authors

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