Table 6 Test of moderation hypotheses...

Table 6

Test of moderation hypotheses

Hypothesis	Description	Whole sample✴			Multigroup model (Unconstrained)								Result
		Whole sample✴			Lowly involved			Highly involved			Δx² (df = 1)	p
		Β	t	B-C p	β	t	B-C p	β	t	B-C p
H4	Attention →Enthusiasm	0.780***	12.611	0.004	0.513**	4.568	0.015	0.851***	10.915	0.006	5.068**	0.024	✓
H5a	Attention →Offline loyalty	0.565***	6.441	0.003	0.721***	5.945	0.009	0.331	2.307	0.122	10.914***	0.001	✓
H5b	Attention →SM loyalty	0.497***	5.629	0.003	0.712**	5.807	0.026	0.169	1.223	0.514	12.797****	0.000	✓
H6a	Enthusiasm →Offline loyalty	0.214*	2.574	0.069	0.088	0.979	0.557	0.400**	2.781	0.011	1.668	0.197	✗
H6b	Enthusiasm →SM loyalty	0.322**	3.804	0.022	0.207	2.365	0.230	0.621***	4.306	0.004	3.583*	0.058	✓

Hypothesis	Description	Whole sample✴			Multigroup model (Unconstrained)								Result
		Whole sample✴			Lowly involved			Highly involved			Δx² (df = 1)	p
		Β	t	B-C p	β	t	B-C p	β	t	B-C p
H4	Attention →Enthusiasm	0.780***	12.611	0.004	0.513**	4.568	0.015	0.851***	10.915	0.006	5.068**	0.024	✓
H5a	Attention →Offline loyalty	0.565***	6.441	0.003	0.721***	5.945	0.009	0.331	2.307	0.122	10.914***	0.001	✓
H5b	Attention →SM loyalty	0.497***	5.629	0.003	0.712**	5.807	0.026	0.169	1.223	0.514	12.797****	0.000	✓
H6a	Enthusiasm →Offline loyalty	0.214*	2.574	0.069	0.088	0.979	0.557	0.400**	2.781	0.011	1.668	0.197	✗
H6b	Enthusiasm →SM loyalty	0.322**	3.804	0.022	0.207	2.365	0.230	0.621***	4.306	0.004	3.583*	0.058	✓

Note(s): ✴ x² (df = 49) = 197,787 (p < 0.01); RMSEA = 0.106 (0.091.0.121); SRMR = 0.0700; CFI = 0.951; TLI = 0.934

x² (df = 98) = 266.713 (p < 0.01); RMSEA = 0.080 (0.068 0.091); SRMR = 0.0836; CFI = 0.940; TLI = 0.920; B-C p = Bias-corrected

****p < 0.001; ***p < 0.01; **p < 0.05; *p < 0.10

✓ Supported ✗ Rejected

Source(s): Table by the authors

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