Employer attractiveness scale
| Value | Question | Bibliographic source |
|---|---|---|
| Development Value | Recognition/appreciation from management | Berthon et al. (2005) |
| A springboard for future employment | ||
| Feeling good about yourself as a result of working for a particular organization | ||
| Feeling more self-confident as a result of working for a particular organization | ||
| Gaining career-enhancing experience | ||
| Social Value | A fun working environment | |
| Having a good relationship with your superiors | ||
| Having a good relationship with your colleagues | ||
| Supportive and encouraging colleagues | ||
| Happy work environment | ||
| Interest Value | Working in an exciting environment | |
| Innovative employer – novel work practices/forward-thinking | ||
| The organization both values and makes use of your creativity | ||
| The organization produces high-quality products and services | ||
| The organization produces innovative products and services | ||
| Economic Value | Good promotion opportunities within the organization | |
| Job security within the organization | ||
| Hands-on interdepartmental experience | ||
| An above-average basic salary | ||
| An attractive overall compensation package | ||
| Application Value | Humanitarian organization – gives back to society | |
| Opportunity to apply what was learned at a tertiary institution | ||
| Opportunity to teach others what you have learned | ||
| Acceptance and belonging | ||
| The organization is customer-orientated |
| Value | Question | Bibliographic source |
|---|---|---|
| Development Value | Recognition/appreciation from management | |
| A springboard for future employment | ||
| Feeling good about yourself as a result of working for a particular organization | ||
| Feeling more self-confident as a result of working for a particular organization | ||
| Gaining career-enhancing experience | ||
| Social Value | A fun working environment | |
| Having a good relationship with your superiors | ||
| Having a good relationship with your colleagues | ||
| Supportive and encouraging colleagues | ||
| Happy work environment | ||
| Interest Value | Working in an exciting environment | |
| Innovative employer – novel work practices/forward-thinking | ||
| The organization both values and makes use of your creativity | ||
| The organization produces high-quality products and services | ||
| The organization produces innovative products and services | ||
| Economic Value | Good promotion opportunities within the organization | |
| Job security within the organization | ||
| Hands-on interdepartmental experience | ||
| An above-average basic salary | ||
| An attractive overall compensation package | ||
| Application Value | Humanitarian organization – gives back to society | |
| Opportunity to apply what was learned at a tertiary institution | ||
| Opportunity to teach others what you have learned | ||
| Acceptance and belonging | ||
| The organization is customer-orientated |
Source(s): Own Elaboration
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.