Table 1 Logit coefficients, odds ratios... | Emerald Publishing

Table 1

Logit coefficients, odds ratios and results of tests of hypothesis for Model 1

Category	Partial brand recall (2)			Full brand recall (3)
Variables	Logit coeff	Odds ratios	p	Logit coeff	Odds ratios	p
Intercept	8.435	4607.4	<0.001	9.425	12397.6	<0.001
TFD	−0.001	0.999	<0.001	−0.001	0.999	<0.001
FC	0.499	1.647	<0.001	0.527	1.693	<0.001
TFF	−0.000	1.000	0.4600	−0.000	1.000	0.0366
Gender (Female^a)	2.059	7.838	<0.001	1.571	4.811	<0.001
Age group (35–44^b)	1.666	5.289	<0.001	0.720	2.055	<0.001
Age group (45–55^b)	19.705	361 × 10⁶	<0.001	19.365	257 × 10⁶	<0.001
Age group (over 55^b)	−16.451	0.000	<0.001	0.617	1.853	<0.001
Experience (Novice^c)	−9.977	0.000	<0.001	−8.016	0.000	<0.001

Category	Partial brand recall (2)			Full brand recall (3)
Variables	Logit coeff	Odds ratios	p	Logit coeff	Odds ratios	p
Intercept	8.435	4607.4	<0.001	9.425	12397.6	<0.001
TFD	−0.001	0.999	<0.001	−0.001	0.999	<0.001
FC	0.499	1.647	<0.001	0.527	1.693	<0.001
TFF	−0.000	1.000	0.4600	−0.000	1.000	0.0366
Gender (Female^a)	2.059	7.838	<0.001	1.571	4.811	<0.001
Age group (35–44^b)	1.666	5.289	<0.001	0.720	2.055	<0.001
Age group (45–55^b)	19.705	361 × 10⁶	<0.001	19.365	257 × 10⁶	<0.001
Age group (over 55^b)	−16.451	0.000	<0.001	0.617	1.853	<0.001
Experience (Novice^c)	−9.977	0.000	<0.001	−8.016	0.000	<0.001

Note(s): ^aCategory under reference: male

^bCategory under reference: 15–34

^cCategory under reference: experienced

Source(s): Table by authors, using R software