Table 3 Result of data analysis... | Emerald Publishing

Table 3

Result of data analysis

	Engagement		Wellbeing
Hypothesis	β	SE	β	SE
Intercept	0.231	0.713	0.765**	0.204
Main effect
H1
High anthropomorphism(vs low)	0.670*	0.325	−0.661**	0.217
Macro SMI (vs micro)	3.069**	0.689	−0.421**	0.163
Independent SMI (vs brand-owned)	1.215*	0.544	−0.618**	0.205
Interaction effect
H3
Anthropomorphism × Size	0.454*	0.230	0.639*	0.321
H4
Anthropomorphism × Agency	0.240*	0.120	0.609*	0.218
Control variables
Emoji	−0.0891**	0.029	0.025**	0.007
Caption word count	−0.010**	0.001	0.011**	0.001
Post count	−0.011	0.021	−0.009	0.011
Post mention	0.019	0.040	0.008	0.010
Post tagged	0.170**	0.045	0.112**	0.011

	Engagement		Wellbeing
Hypothesis	β	SE	β	SE
Intercept	0.231	0.713	0.765**	0.204
Main effect
H1
High anthropomorphism(vs low)	0.670*	0.325	−0.661**	0.217
Macro SMI (vs micro)	3.069**	0.689	−0.421**	0.163
Independent SMI (vs brand-owned)	1.215*	0.544	−0.618**	0.205
Interaction effect
H3
Anthropomorphism × Size	0.454*	0.230	0.639*	0.321
H4
Anthropomorphism × Agency	0.240*	0.120	0.609*	0.218
Control variables
Emoji	−0.0891**	0.029	0.025**	0.007
Caption word count	−0.010**	0.001	0.011**	0.001
Post count	−0.011	0.021	−0.009	0.011
Post mention	0.019	0.040	0.008	0.010
Post tagged	0.170**	0.045	0.112**	0.011

Note(s): **p < 0.01, *p < 0.05, +p < 0.1

Source(s): Created by authors