Sample of virtual influencer data (study 1)
| Name | Anthropomorphism | Size | Agency |
|---|---|---|---|
| @lilmiquela | High | Macro | Independent |
| @magazineluiza | High | Macro | Brand owned |
| @plusticboy | High | Micro | Independent |
| @iongottlich | High | Micro | Brand owned |
| @noonoouri | Low | Macro | Independent |
| @janky | Low | Macro | Brand owned |
| @ilona | Low | Micro | Independent |
| @emily_wirtual | Low | Micro | Brand owned |
| Name | Anthropomorphism | Size | Agency |
|---|---|---|---|
| @lilmiquela | High | Macro | Independent |
| @magazineluiza | High | Macro | Brand owned |
| @plusticboy | High | Micro | Independent |
| @iongottlich | High | Micro | Brand owned |
| @noonoouri | Low | Macro | Independent |
| @janky | Low | Macro | Brand owned |
| @ilona | Low | Micro | Independent |
| @emily_wirtual | Low | Micro | Brand owned |
Source(s): Created by authors