TableĀ 2

Characteristics of case companies

Case companyRetail customersForecast horizonForecast lag (weeks)Special casesProducts scopeEstimation period (years)Analysis period (years)Percentage of products included in the analysis
ChemCo2Monthly4Introductions, Terminations, Level Changes, PromotionsAll Products3185%
FoodCo1Weekly2Promotions20 Fastest Moving Products2.50.5100%
FrozenCo2Weekly4PromotionsAll Products2.50.599%
GoodsCo2Monthly14IntroductionsAll Products3.5180%
Source(s): Created by authors

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