Table 1

Conceptual framework

FCDA layerOIM perspective
Textual levelWhat messages do universities seek to project about their commitment to gender equality? What forms of excellence are recognised and rewarded in women academics?
Discursive practice levelWhat are universities’ strategic purpose behind publishing gender equality-related content? Are these communications motivated by compliance, accreditation, or genuine transformation?
Social practice levelHow universities’ gender quality related publications align with broader national and state agendas (e.g. party mandates). To what extent do the reported policies and initiatives reflect global standards of academic excellence?
Source(s): Authors’ own work

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