Figure 3
The chart presents nine panels for Discord, Instagram, Messenger, Signal, Snapchat, Telegram, Tik Tok, Twitter, and Whats App. Each panel plots attributes including perceived usefulness, social influence, perceived enjoyment, technology attachment, ease of use, and security and privacy against market standardised importance and market standardised performance. The plotted points show how each platform performs in relation to user expectations, highlighting differences in importance and satisfaction levels. The axes represent the degree of user evaluation, with central alignment indicating average market performance and importance.Market Importance-Performance Analysis (MIPA) product perspective for social media platforms. Each subplot displays a single platform’s MSP and MSI scores across all six attributes (PU: Perceived Usefulness, SI: Social Influence, PE: Perceived Enjoyment, TA: Technology Attachment, EU: Ease of Use, SP: Security & Privacy). Points in green zones indicate competitive advantages, red zones show competitive disadvantages, yellow zones represent ambiguous positions, and the gray central area indicates conformity to market expectations
Source: Authors’ own work