Figure 3.
The image presents a structured diagram divided into three main sections, each representing different categories: Product Content, Speed of Product Development, and Size of Activity. Under Product Content, there are three descriptors: Radical Change, Incremental, and No Change at all. The Speed of Product Development section has two descriptors: Slowdown Development and Accelerate Innovation. Lastly, the Size of Activity section includes four descriptors: No Changes, Expansion, Slow-Down, and Stop all product development activity. Each category is visually separated in a clean layout, enhancing readability.Product innovation changes
Source: Authors’ own research