Figure 1
The diagram consists of four overlapping circles, each labeled with a theory. The top yellow circle is labeled “SUPPLY CHAIN MANAGEMENT THEORY”. The right green circle is labeled “TECHNOLOGY-ORGANISATION-ENVIRONMENT FRAMEWORK (T O E)”. The left blue circle is labeled “SERVQUAL”. The bottom gray circle is labeled “HERZBERG‘S TWO FACTOR THEORY”. The region where all four colored circles overlap is labeled “The Digital Integration Satisfaction Model (D I S M)”.The Digital Integration Satisfaction Model (DISM). Source: Created by authors