Figure 6
The diagram shows a horizontal line segment stretching from 0 on the left to 1 on the right. The left endpoint is labeled “Restaurant 1” and the right endpoint “Restaurant 2.” Along the segment, there are three internal black dots labeled from left to right as “x subscript 1,” “x asterisk,” and “x subscript 2,” dividing the segment into four regions. Above the segment, three mathematical expressions describe the utility relationships. From 0 to x subscript 1, the expression “U subscript 1 equals 0” is written. Between x subscript 1 and x subscript 2, a central point x asterisk is located, and above it, the equality “U subscript 1 equals U subscript 2” is shown. After x subscript 2, the expression “U subscript 2 equals 0” is written. Below the segment, blue braces indicate two demand regions. The left brace spans from 0 to x subscript 1 and is labeled “D subscript 1 of (p),” representing the demand for Restaurant 1, while the right brace spans from x subscript 2 to 1 and is labeled “D subscript 2 of (p),” representing the demand for Restaurant 2.Partial market coverage. Source: Authors’ own work