Figure 1
The framework contains a large dashed box on the left that includes three vertically arranged text boxes. The top text box is labeled “Foundational Enablers” and includes the text “V R slash A R Interfaces”, “A I and Generative A I Personalization”, “Neuro-Interfaces and Multisensory Simulation”, “Narrative Framing and Adaptive Interactivity”, and “Gamification and Real-Time Feedback”. The middle text box is labeled “Mechanism Layer” and includes the text “Cognitive Mechanisms: Flow, Learning, Episodic Future Thinking, Mental Simulation”, “Emotional Mechanisms: Resonance, Trust, Empathy, Affective Alignment”, and “Social Mechanisms: Co-presence, Interactivity, Shared Participation, Networked Engagement”. The bottom text box is labeled “Outcome Layer” and includes the text “Individual Level: Satisfaction, Empowerment, Loyalty, Advocacy”, “Organizational Level: Conversion, Innovation, Brand Equity, Risk Reduction”, and “Societal Level: Inclusivity, Sustainability, Awareness, Education, Health Behavior Change”. On the right side of the framework, two vertically arranged outlined text boxes are present. The top text box is labeled “Dark-Side Risks” and includes the text “Techno-fatigue and Over-immersion”, “Manipulative Persuasion and Loss of Autonomy”, “Digital Exclusion slash Divides”, and “Privacy and Data Exploitation”. The bottom text box is labeled “Boundary Conditions” and includes the text “Human–A I Role Allocation left parenthesis Automation versus Human Touch right parenthesis”, “User Digital Literacy and Readiness”, “Regulatory and Ethical Frameworks”, and “Cultural Context left parenthesis Geographic and Demographic right parenthesis”.Immersive service experience framework (ISEF)