Figure 3.
A flow diagram showing sequential steps from framing a scenario to identifying characteristics, conducting a case study, comparing organisations, and applying an interpretative approach.The diagram presents a sequence of five connected stages that describe a research process. The first stage is framing scenario, which involves reporting on multinational corporations and identifying which ones operate in the Jafood area. The next stage is characteristics of M N C s competing in the market. This leads to a stage titled case study, describing Jafood in action research. The next stage is comparison with M N C s in the area. The final stage is interpretative approach, which indicates the analytical phase. Arrows connect each stage to show progression through the process.

The research process culminates in an interpretative approach to generate results

Source: Author’s own work

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