Figure 2
The flow begins with a box labeled “Older consumers' content usage” at the top left. From “Older consumers' content usage”, a downward arrow points to a rectangle arranged in a vertical orientation that contains four text boxes stacked vertically inside it. The four text boxes, listed from top to bottom, are labeled “Professional activities”, “Social activities”, “Leisure activities”, and “Consumer activities”. On the right side of the downward-pointing arrow, a text box labeled “Source credibility” is shown with the following listed points inside it: “User-generated contents” and “Officials or institutions”. From “Source credibility”, a left-pointing arrow extends and connects to the downward arrow that originates from “Older consumers' content usage”. From “Consumer activities”, a right-pointing arrow extends and splits into two arrows pointing toward two boxes. The box at the top is labeled “Products” and contains the following listed points: “Online content searching” and “Buying offline or physically”. The second box is labeled “Services”, with the following listed points: “Online inquiries” and “Offline consultations”. Below this right-pointing arrow, a text box labeled “Payment security issue” is shown with an upward arrow pointing to the same right-pointing arrow that extends from “Consumer activities”.Findings of older consumers’ content usage