Figure 6
The diagram shows two horizontal rectangles placed one above the other. The top rectangle contains a central text box labeled “Green Innovation Strategies.” Eight arrows extend from it to eight labels surrounding it. From the top left, the labels are as follows: “Corporate social responsibility,” “Intellectual capital,” “Market-oriented strategies,” “Corporate environmental ethics,” “Green knowledge sharing,” “Absorption capacity,” “Responding to pressures,” and “Corporate environmental strategies.” The bottom rectangle contains a large dotted horizontal rectangle labeled “Implications” at the bottom. This rectangle is divided into four main colored sections connected by arrows. On the top left, a green box labeled “Drivers of green innovation strategies” lists “Market pressures,” “Government policies,” “Collaborative knowledge,” “Local suppliers,” “Open relationships,” “R and D,” and “Vision and dynamism of leaders.” A double-headed horizontal arrow connects the “Drivers of green innovation strategies” to a blue box labeled “Diffusers of green innovation strategies” at the center, which lists “Financial institutions,” “Systemic changes,” and “Social and relational capital.” Above, a yellow text box labeled “Internal and external drivers” lists “Management ties,” “Exports,” “Women executives,” “Environmental legitimacy,” “C E O arrogance,” and “Returning executives.” A line extends down to a purple text box labeled “Stakeholders green innovation,” which connects from the right and lists “Supplier integration,” “International cooperation,” and “Hiring external staff.” Double-headed dotted arrows connect “Drivers of green innovation strategies,” “Diffusers of green innovation strategies,” and “Internal and external drivers,” forming a triangle. Below this rectangle, at the bottom, three text boxes are arranged in a horizontal series labeled from left to right as follows: “Organizational performance,” “Competitive advantage,” and “Environmental performance,” connected by double-headed dashed arrows. A double-headed vertical arrow connects “Implications” and “Competitive advantage.” A horizontal line extends from this vertical arrow on the left labeled “Development of new markets,” pointing to “Organizational performance,” and on the right pointing to “Environmental performance.”Framework for integrating green innovation strategies into companies. Source: Authors’ own work