Figure 16
The figure shows a dark line forming 5 consecutive loops and representing a continuous flow of strategic benefits placed in between. The line starts from the top left, and the first element shown is a light bulb icon with a label above it that reads, “Centralized access.” The line leads downward, turns right, and again upward to a magnifying glass icon labeled “Customer trust.” The flow continues upward and curves toward the right, and moves downward, connecting to an icon of a nodal network with a pen nib pointing at its center and a label that reads, “Enhanced Tracking.” The line then continues downward, again turns right, and moves upward, leading to a cell phone icon labeled “Quality Control.” It then continues upward, again turns right, and moves downward to connect to an icon of a cell phone with a gear on its screen and a label reading, “Traceability.” The line continues downward and turns right, then upward, leading to the final segment at the rightmost end, showing an icon of a hand holding a tablet with several rows of text boxes and a label beneath that reads, “Decision making.” One small and one large colored dot appear in the lower-right corner of the diagram.Strategic benefits of mobile application deployment in the coffee sector. Source: Authors’ own creation/work