Figure 18
The vertical axis at the top is labeled “Non-Blockchain or I o T or A I” and at the bottom is labeled “Blockchain or I o T or A I.” The horizontal axis on the left is labeled “Mobile Apps” and “V R or Desktop or Web Apps” on the right. The top-left quadrant includes mobile apps that do not use Blockchain, I o T, or A I. It shows the following logos and icons: “cropster” with an abstract symbol of a smaller leaf-like structure fitting onto a larger one, “farmforce” with small sound waves on the top left of the second letter f, “TOVALA” in simple uppercase lettering and four small squares arranged in a square pattern, “handground” with a clean font and a coffee bean grinding machine between the two words, “AGRIDIGITAL” accompanied by a stylized icon of a landscape, “COFFEE CLOUD ANALYTIC” with an icon of two coffee beans on the letter uppercase A, an additional logo of “COFFEE CONNECT” showing a simple icon of a steaming cup of coffee with coffee beans above it, an icon of a cross within a location pin. The top-right quadrant of the diagram includes V R or Desktop or Web Apps that do not use Blockchain, I o T, or A I. It features logos such as “Trade” inside a rectangular box, “COFFEE REVIEW” with a circular badge design incorporating a coffee cup and stars with the text “SINCE 1997,” “beanstock” with a bean stalk rising above a cup of coffee, another circular swirl design, “LA FINCA COFFEE” with a line-art mountain landscape, and “DAVID DADS COFFEE and COCOA” within a circular badge featuring a steaming cup illustration. The bottom-left quadrant contains blockchain-enabled mobile applications. Logos here include “everledger” with a faceted polygon resembling a crystal, “AGRICHAIN” using a hexagonal icon with a leaf motif, “bext360” with 360 in superscript text, “BeanChain Coffee” with an icon of a cup of coffee with a cartoon coffee bean immersed in it, “FARMERS DIRECT COFFEE COALITION” with a leaf-encircled cup design, and “PRISMA COFFEE Transparent chain” featuring a steaming coffee cup inside a solid circular emblem. The bottom-right quadrant includes web or desktop applications that use blockchain, I o T, or A I. Logos here include “PROVENANCE COFFEE CO.” within a decorative floral-themed box, “bext360” with 360 in superscript text, a logo with the uppercase letter C and a dot to its right, “Oritain” with a circular finger print and location pin logo, accompanied by its tagline, “Blockchain Café” showing a steaming cup integrated with circuit-like lines, and “I B M Food Trust” with an icon of a bunch of grapes to its left.Mapping coffee supply chain applications by access mode and technological advancement. Source: Authors’ own creation/work