Figure 1
The model shows five text boxes labeled as follows: the text box labeled “C S R Level” is positioned at the bottom left, the text box labeled “Issue Involvement” is placed at the top left, the text box labeled “C S R Authenticity” is placed at the center, the text box labeled “Attitudes toward the company” is positioned at the middle right, and the text box labeled “Purchase intention” is positioned at the bottom right. A diagonal rightward arrow emerges from “C S R Level” and connects to “C S R Authenticity”. A diagonal upward right arrow emerges from “C S R Level” and connects to “Attitudes toward the company”. A rightward arrow emerges from “C S R Level” and connects to “Purchase intention”. A diagonal downward right arrow emerges from “Issue Involvement” and points to the arrow connecting “C S R Level” to “C S R Authenticity”. A diagonal rightward arrow emerges from “C S R Authenticity” and connects to “Attitudes toward the company”. Another diagonal rightward arrow also emerges from “C S R Authenticity” and connects to “Purchase intention”.Conceptual model