Figure 2
The model shows six text boxes labeled as follows: the text box labeled “Issue Involvement” is positioned at the top left, the text box labeled “C S R Level” is placed at the middle left, the text box labeled “Interaction Term” is positioned at the bottom left, the text box labeled “C S R Authenticity” is placed at the top in the center, the text box labeled “Attitudes toward the company” is positioned at the middle right, and the text box labeled “Purchase intention” is positioned at the bottom right. A dashed rightward arrow emerges from “Issue Involvement” and connects to “C S R Authenticity”. Two solid rightward arrows emerge from “C S R Level”. The first labeled “0.268 triple asterisk” connects to “C S R Authenticity”. The second, labeled “0.402 triple asterisk”, connects to “Attitudes toward the company”. A dashed rightward arrow also emerges from “C S R Level” and connects to “Purchase intention”. A solid diagonal rightward arrow labeled “0.526 triple asterisk” emerges from “Interaction Term” and connects to “C S R Authenticity”. Two diagonal rightward arrows emerge from “C S R Authenticity”. The first labeled “0.351 triple asterisk” connects to “Attitudes toward the company”, and the second labeled “0.759 triple asterisk” connects to “Purchase intention”.Coefficient scores