Figure 3
A line graph shows low and high issue involvement across passive and proactive C S R.The horizontal axis represents “C S R”, with two labeled points from left to right, “Passive C S R” and “Proactive C S R”, while the vertical axis represents numerical values ranging from 1 to 5 in increments of 1 unit. A legend on the right identifies two lines: a line with diamond markers indicates “Low Issue Involvement”, and a dashed line with square markers indicates “High Issue Involvement”. Two lines are plotted on the graph. The line representing “Low Issue Involvement” starts from (Passive C S R, 2.683) and ends at (Proactive C S R, 3.489), showing a positive slope and labeled with the equation “y equals 1.024 x plus 1.411”. The line representing “High Issue Involvement” starts from approximately (Passive C S R, 2.468) and ends at (Proactive C S R, 3.489), also showing a positive slope but steeper and labeled with the equation “y equals 0.8 x plus 1.853”. Note: All numerical data values are approximated.

Interaction effects of issue involvement and CSR levels on perceived CSR authenticity

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