Figure 1
The figure shows three text boxes arranged in a horizontal series at the center. From left to right, the text boxes are labeled “Customer Expectation”, “Perceived Value”, and “Customer Satisfaction”. Additionally, a text box labeled “Corporate Image” and a text box labeled “Perceived Quality” are positioned directly above and below “Customer Expectation”, respectively. Further, two dashed text boxes labeled “Perceived Product Risk” and “Perceived Online Shopping Risk” are positioned directly above and below “Customer Satisfaction”, respectively. Individual downward arrows, labeled “H 1”, “H 2,” and “H 3”, point from “Corporate Image” to “Customer Expectation”, “Perceived Value”, and “Customer Satisfaction”, respectively. Similarly, upward arrows, labeled “H 4”, “H 6”, and “H 8”, point from “Perceived Quality” to “Customer Expectation”, “Perceived Value”, and “Customer Satisfaction”, respectively. Further, individual rightward arrows, labeled “H 5” and “H 7”, point from “Customer Expectation” to “Perceived Value”, and from “Perceived Value” to “Customer Satisfaction”, respectively. A downward arrow labeled “H 9” points from “Perceived Product Risk” to “Customer Satisfaction”. Similarly, an upward arrow labeled “H 10” points from “Perceived Online Shopping Risk” to “Customer Satisfaction”.A conceptual model