Figure 1
The flowchart is organized into three vertical columns titled “First order concepts”, “Second order themes”, and “Second order aggregate dimensions”. The first column, “First order concepts”, contains five text boxes, each listing multiple detailed statements. Each box connects with lines to the central column, “Second order themes”, which includes five summarizing categories that synthesize the initial concepts into broader interpretive themes. These themes, in turn, connect to the rightmost column labeled “Second order aggregate dimensions”, which consists of two large boxes representing the overarching theoretical constructs developed from the analysis. The first box under “First order concepts” lists the following points: “Responsibility is to deliver on the legal framework”, “Responsibility is limited to own operations and does not stretch across supply chains”, “Lack of perceived need to share responsibility to work with sustainability”, “Lack of perceived urgency to work with sustainability”, and “Different views and interpretations on what is meant with sustainability”. This connects to the second-order theme “Voluntariness limits perceived responsibility for sustainability”, which flows into the second-order aggregate dimension “Evaded regime of responsibilisation of corporate sustainability”. The second box under “First order concepts” lists the following points: “Power to responsibilise is a question of size and resources”, “Wholesalers (large suppliers) are responsibilised by other actors”, “Wholesalers responsibilise government agencies”, “Other actors are the perceived limitation of their own sustainability work”, “Governmental agencies slow down the industry’s sustainability progress”, “Sweden context is a trump”, and “Lack of awareness to be part of a problematic industry”. This connects to the second-order theme “Limited responsibilising of corporate sustainability”, which also links to the second-order aggregate dimension “Evaded regime of responsibilisation of corporate sustainability”. The third box under “First order concepts” lists the following points: “Personal contact is more important than digital contact”, “A larger organisational restructuring would be needed to implement digital tools for measuring sustainability data”, “Sustainability information is not covered by currently used digital tools or digitalised processes”, “Digital tools or digitalisation do not play a significant role in the industry”, “The industry is not ready for a larger digital transition”, “The industry is too diversified to retrieve comparable data”, and “Digital tools might play a more important role in the distant future”. This connects to the second-order theme “Lack of strategic orientation to provide sustainability data across industry”, which links to the second-order aggregate dimension “Gatekeeping sustainability information”. The fourth box under “First order concepts” lists the following points: “Some retailers are not interested in sustainability”, “Consumers do not pressure the restaurant or retailer to deliver sustainability information”, “Information about sustainability depends on personal interest”, “The wholesalers do not demand specific sustainability information”, “The actors remain in a waiting position”, and “The actors perceive that the industry is not ready for sustainability”. This connects to the second-order theme “Lack of stakeholder pressure to receive sustainability information”, which also falls under the second-order aggregate dimension “Gatekeeping sustainability information”. The fifth box under “First order concepts” lists the following points: “Communicating about sustainability bears risks”, “Personal positive feelings motivate to provide sustainability information”, “Economic gains or competitive advantage through providing sustainability information”, “The industry is perceived to be generally rather opaque”, and “It is dependent on each actor’s interpretation on what sustainability information is shared”. This connects to the second-order theme “Egocentric control of sustainability information sharing”, which flows into the second-order aggregate dimension “Gatekeeping sustainability information”.Coding framework