Figure 1
A radar chart showing normalized values for six groups across nineteen wine tourism categories.The radar chart displays normalized values across nineteen categories, including “Restaurants and Bar”, “Wine Tasting”, “Winery Visit”, “Heritage Site Visits”, “Wine Demonstrations”, “B 2 B Activities”, “Consuming Winescape”, “Wine Academy”, “Events”, “E-Commerce”, “Wellness and Relax”, “Wine Shops”, “A R”, “Virtual Tour”, “Outdoor Activities and Sports”, “Food Tasting”, “Harvesting Activities”, “Wi-Fi”, and “Digital Payment”. Each category is represented by an axis radiating from the center of the chart, with ten concentric circular rings indicating value intervals from 0.0 to 1.0 in 0.1 increments. Data points for each group are plotted on the respective axes and connected by colored lines to form six irregular polygons, each representing a distinct group. The values for each category and group are approximately as follows. Restaurants and Bar: Group 1: 0.65, Group 2: 0.50, Group 3: 0, Group 4: 0.05, Group 5: 0.18, Group 6: 0.82. Wine tasting: Group 1: 1.00, Group 2: 1.00, Group 3: 0, Group 4: 0.0, Group 5: 0.58, Group 6: 1.0. Winery Visit: Group 1: 0.98, Group 2: 1.00, Group 3: 0.0, Group 4: 0.0, Group 5: 0.38, Group 6: 1.0. Heritage Site Visits: Group 1: 0.68, Group 2: 0.86, Group 3: 0.4, Group 4: 0.80, Group 5: 0.0, Group 6: 0.85. Wine Demonstrations: Group 1: 0.21, Group 2: 0.75, Group 3: 0.63, Group 4: 0.44, Group 5: 0.0, Group 6: 0.75. B 2 B Activities: Group 1: 0.0, Group 2: 0.0, Group 3: 0.35, Group 4: 0.35, Group 5: 0.05, Group 6: 0.45. Consuming Winescape: Group 1: 0.8, Group 2: 0.79, Group 3: 0.78, Group 4: 0.9, Group 5: 0.05, Group 6: 1.0. Wine Academy: Group 1: 0.03, Group 2: 0.0, Group 3: 0.40, Group 4: 0.20, Group 5: 0.05, Group 6: 0.55. Events: Group 1: 0.07, Group 2: 0.0, Group 3: 0.27, Group 4: 0.75, Group 5: 0.4, Group 6: 0.91. E-Commerce: Group 1: 0.20, Group 2: 0.60, Group 3: 0.89, Group 4: 0.10, Group 5: 0.10, Group 6: 0.55. Wellness and Relax: Group 1: 0.20, Group 2: 0.88, Group 3: 0.05, Group 4: 0.63, Group 5: 0.05, Group 6: 0.45. Wine Shops: Group 1: 0.0, Group 2: 0.20, Group 3: 0.10, Group 4: 0.63, Group 5: 0.0, Group 6: 0.28. A R: Group 1: 0.0, Group 2: 0.0, Group 3: 0.15, Group 4: 0.0, Group 5: 0.0, Group 6: 0.05. Virtual Tour: Group 1: 0.0, Group 2: 0.0, Group 3: 0.15, Group 4: 0.0, Group 5: 0.0, Group 6: 0.1. Outdoor Activities and Sports: Group 1: 0.25, Group 2: 0.92, Group 3: 0.3, Group 4: 0.25, Group 5: 0.0, Group 6: 0.0. Food Tasting: Group 1: 0.65, Group 2: 0.25, Group 3: 0.90, Group 4: 0.90, Group 5: 0.0, Group 6: 0.85. Harvesting Activities: Group 1: 0.0, Group 2: 0.00, Group 3: 0.00, Group 4: 0.05, Group 5: 0.00, Group 6: 0.05. Wi-Fi: Group 1: 0.0, Group 2: 0.85, Group 3: 0.75, Group 4: 0.85, Group 5: 0.10, Group 6: 0.45. Digital Payment: Group 1: 0.0, Group 2: 0.75, Group 3: 0.65, Group 4: 0.75, Group 5: 0.05, Group 6: 0.0. Note: All numerical data values are approximated.

Distribution of values per component

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