Figure 3
The Venn diagram shows a large circle labeled “Culture and Language” written along the top left edge. This circle includes two overlapping shaded circles; the top circle is labeled “Economic Agents” and the bottom circle is labeled “Waste.” The top circle contains two circles labeled “Financial Incentives” on the left and “Information” on the right. In the overlapping region of the two shaded circles, “Economic Agents” and “Waste,” a dark circle is present labeled “Citizen Ideation.” An anti-clockwise arrow emerges from “Citizen Ideation” and curves around “Financial Incentives” and “Information” above. From “Citizen Ideation,” two downward arrows point to two circles labeled “Supply Chain” on the left and “Retail Spaces” on the right, in the “Waste” shaded circle. Two lines extend from “Supply Chain” and connect to smaller circles below it labeled “Agriculture” on the left and “Food Processing” on the right.Dimensions of citizen ideation. Source: Authors’ work