Figure 4
The figure shows four graphs arranged in two rows, with two graphs in each row. The vertical axis in all four graphs is labeled “Relative frequency”, ranging from 0 percent to 100 percent. The horizontal axis is labeled “Conspicuousness”, with two categories labeled “i” on the left and “C.” on the right. Each graph contains two vertically stacked bars representing different categories of chocolate consumption labeled in the legend on the right as “fairtrade” and “normal”. The “fairtrade” category is represented by a grey shade at the top, while the “normal” category is shown in white at the bottom. Each graph corresponds to a specific range of conspicuousness values indicated at the top of each panel. The ranges and their respective data are as follows. The top-left graph corresponds to the range “(1.00, 3.00)”. For “i”, fairtrade chocolate: 54.17 percent and normal chocolate: 45.83 percent. For “C.”, fairtrade chocolate: 76.00 percent and normal chocolate: 24.00 percent. The top-right graph corresponds to the range “(3.00, 3.75)”. For “i”, fairtrade chocolate: 68.00 percent and normal chocolate: 32.00 percent. For “C.”, fairtrade chocolate: 41.18 percent and normal chocolate: 58.82 percent. The bottom-left graph corresponds to the range “(3.75, 4.50)”. For “i”, fairtrade chocolate: 80.00 percent and normal chocolate: 20.00 percent. For “C.”, fairtrade chocolate: 86.96 percent and normal chocolate: 13.04 percent. The bottom-right graph corresponds to the range “(4.50, 5.75)”. For “i”, fairtrade chocolate: 69.70 percent and normal chocolate: 30.30 percent. For “C.”, fairtrade chocolate: 76.00 percent and normal chocolate: 24.00 percent. Note: All numerical data values are approximated.Partial relationship between consumption conspicuousness and type of chocolate smoothed from ATSCI