Figure 5
The figure presents a questionnaire form titled “Chosen questions from the questionnaire related to the experiment”. At the top left, there is a rectangular logo with a blue and green design labeled “FAIRTRADE”. The form is divided into two main sections, “Filled-in by the researcher” and “Filled-in by the respondent”. Under “Filled-in by the researcher”, the first item is “Purchased chocolate”, with the options “a. Fairtrade chocolate” and “b. ordinary chocolate”. The second item is “Type of the experiment”, with the options “a. conspicuous” and “b. Inconspicuous”. Under “Filled-in by the respondent”, the first question is labeled “1.” and reads, “At which price ratio (normal or fair trade chocolate) would you prefer the normal chocolate over the Fairtrade chocolate (in case of the same or similar experiment as you do today)”. It includes multiple-choice options labeled “a) 5 or 10 C Z K”, “b) 10 or 20 C Z K”, “c) 20 or 40 C Z K”, “d) 50 or 100 C Z K”, “e) 100 or 200 C Z K”, “f) 150 or 300 C Z K”, and “g) I would always prefer the Fairtrade chocolate”. The second question is labeled “2.” and reads, “How much do you agree with the following statements? (1 - never true, 7 - always true)”. A series of behavioral and self-monitoring statements follow, each accompanied by a seven-point Likert scale numbered from “1” on the left to “7” on the right, represented horizontally. The first statement reads, “At parties I usually try to behave in a manner that makes me fit in”. The second statement reads, “When I am uncertain how to act in a social situation, I look to the behavior of others for cues”, which is noted as used reversed in data evaluation. The third statement reads, “I try to pay attention to the reactions of others to my behavior in order to avoid being out of place”. The fourth statement reads, “It is my feeling that if everyone else in a group behaves in a certain manner, this must be the proper way to behave”. The fifth statement reads, “In social situations, I have the ability to alter my behavior if I feel something else is called for”. The sixth statement reads, “I have trouble changing my behavior to suit different people and situations”, which is reversed. The seventh statement reads, “I have found that I can adjust my behavior to meet the requirements of any situation I find myself in”. Each statement includes a printed rating scale directly below it, numbered from “1” on the left to “7” on the right.Partial relationship between ATSCI and chocolate kind, smoothed by conspicuousness; the vertical dashed lines show the arithmetic means