Figure 2
The left interface design for “Version A” has a dark-themed header labeled “Segments Overview” with a “Back to Store Missions” button. Below this are two main horizontal sections, color-coded and labeled: “No Missions” (blue background) and “Only 1 Mission” (green background). “No Missions” Section: It shows a graphic of a shopping cart with a magnifying glass. Key metrics are listed: “Percentage of users: 46.7 percent” and “Percentage of baskets: 34.72 percent.” An orange “Launch Campaign” button is at the bottom. Below the button, it displays sales metrics: “Average basket size: 1.65,” “Average basket value: 68.97,” “Average basket items: 1,” and “Average visit rate: 3.53.” Finally, a “Top selling products” table lists “Category” and “percentage,” showing items like “Data Cables (3.91 percent),” and “U S B Stick (3.67 percent).” There is another item in another language that has the percentage value 4.21 percent. “Only 1 Mission” Section: It shows a graphic of silhouetted figures holding hands. Key metrics are listed: “Percentage of users: 43.02 percent” and “Percentage of baskets: 39.28 percent.” A green “Launch Campaign” button is at the bottom. Below the button, sales metrics are displayed: “Average basket size: 5.51,” “Average basket value: 147.78,” “Average basket items: 3,” and “Average visit rate: 3.7.” Finally, a “Top selling products” table shows “Category” and “percentage,” listing the item like “Ink Cartridge (8.04 percent),” Two items in another language that have the percentage value 10.83 percent and 8.03 percent. The right interface design for “Version B” is a light-themed dashboard view. The header navigation includes tabs for “DASHBOARD,” “MISSIONS,” “SEGMENTS OVERVIEW” (currently selected), and “CAMPAIGNS.” Key Performance Indicators (K P Is): Two main doughnut charts are displayed: Shoppers: It shows a 54 percent for “No mission” in the middle with three segments of “No Missions,” “Only one mission,” and “More than one mission.” Baskets: It shows a 34 percent for “No mission” in the middle with three segments of “No Missions,” “Only one mission,” and “More than one mission.” A list titled “Store Descriptives” on the top right shows metrics: “location: Pafki,” “Total shoppers (89,241),” “Total baskets (92,144),” “Average basket size (1.65),” “Average basket value (68.97),” and “Average basket quantity (1).” Below the charts, there are three tabs: “NO MISSIONS,” “ONLY ONE MISSION,” and “MORE THAN ONE MISSION.” The “NO MISSIONS” tab is currently active. Two panels are shown at the bottom: Top Selling Products: A table with “Category” and “Percentage” columns lists: “Ink Cartridge (3.91 percent),” and “Data Cables (3.67 percent).” There is another item in another language that has the percentage value 4.61 percent. Statistics: A bar chart displays unlabeled statistics, showing four sets of two bars (one gray, and one pink) across the chart‘s width. The vertical axis ranges from 1 to 7 in increments of 1 unit.A screenshot of Version A (left) and Version B (right) – Module B view