Figure 4
The dashboard is divided into several main sections. At the top, the tabs include “Dashboard,” “Customer Segments,” “Shopping Segments” (currently selected), and “Categories.” Below the tabs, three text fields are as follows: Selected store: “Kifisia Store.” Selected Date: 1 Aug 20 to 31 Aug 20. A bubble chart titled “Shopping Segments Overview” is on the top left. This chart visualizes different segments. The active selection is a bubble labeled “Snacks and Beverages.” Other segments visible are “Fruits and Vegetables,” “Pastry Making,” “Cleaning,” “Breakfast,” and “Stock.” A metric box is visible, showing general segment data for “Stock”: “Average Size: 12, Average Value: 528, Baskets: 12 percent.” A section titled “Store Descriptives” is at the top right. This section summarizes overall store performance: Total Baskets: 2,913. Total Shoppers: 765. Average Basket Size: 25.4. Spending: 42,879. Items: 13,876. Two doughnut charts on the right summarize demographic data: Household Size: It has 5 segments and shows the text “2 people 31 percent” in the middle. Gender: It shows “Women” at 73 percent and another gender at 27 percent. At the bottom left, a selection field labeled “Selected shopping segment” is selected with “Snacks and Beverages.” This section shows a table. The table lists “Categories” with their “Percentage” (of presence in the segment) and “Significance” (impact on the segment). Chocolates: 38 percent, 24 percent Significance. Cookies: 29 percent, 22 percent Significance. Chips: 27 percent, 20 percent Significance. Croissants: 19 percent, 15 percent Significance. Juice: 21 percent, 11 percent Significance. Cereals: 14 percent, 4 percent Significance. Candies: 12 percent, 3 percent Significance. Milk: 29 percent, 1 percent Significance. Beverages: 20 percent, 1 percent Significance. Coffee: 9 percent, negative 2 percent Significance. Pastry: 14 percent, negative 33.6 percent Significance. The “Percentage” is visualized with blue horizontal bar charts, and “Significance” is visualized with yellow/red horizontal bar charts. At the bottom right, two charts detail visits related to the segment: Monthly Visits for Snacks and Beverages August 2020: A line chart showing daily visits, with activity fluctuating across the month. Weekly visits for Snacks and Beverages August 2020: A heatmap showing visits by day of the week (Monday to Saturday) across time intervals (represented on the horizontal axis. The darker the blue, the higher the visit frequency. Wednesday, Thursday, Friday, and Saturday show the highest concentration of visits in the middle-to-later time slots.A screenshot of Version C – Module A view