Figure 8
The network displays multiple color-coded clusters of interconnected circular nodes with keyword labels, representing co-occurrence relationships in creative tourism research. At the center, a large blue node labeled “creative tourism” connects to numerous nodes in surrounding clusters. On the left, the green cluster includes nodes labeled “cultural tourism,” “heritage tourism,” “sustainable development,” “tourism development,” “tourism economics,” “tourism market,” and “strategic approach” linked by thin green lines. Toward the upper left, yellow nodes labeled “culture,” “co-creation,” “tourism experience,” “cultural heritage,” and “Portugal,” connect to both green and red clusters. On the right, the red cluster includes nodes labeled “tourist behavior,” “creative experience,” “authenticity,” “perception,” “experience quality,” “tourism,” “taiwan,” “creative atmosphere,” and “tourist destination.” At the bottom, blue nodes labeled “creative cities,” “rural tourism,” “urban tourism,” “creativity,” “entrepreneur,” and “sustainability” link upward to the central node. Smaller purple nodes labeled “china” and “thailand” appear at the lower right, connected to both blue and red clusters.Keyword co-occurrence network of knowledge on creative tourism