Figure A1
Top left (Group 1): A male entrepreneur with a profit orientation, pitching “TALKTUTOR - A GROUNDBREAKING STARTUP” with the tagline “Boosting your career.” Top right (Group 2): A male entrepreneur with an impact orientation, pitching “TALKTUTOR - A TRANSFORMATIVE STARTUP” with the tagline “Delivering positive experience.” Bottom left (Group 3): A female entrepreneur with a profit orientation, pitching “TALKTUTOR - A GROUNDBREAKING STARTUP” with the tagline “Boosting your career.” Bottom right (Group 4): A female entrepreneur with an impact orientation, pitching “TALKTUTOR - A TRANSFORMATIVE STARTUP” with the tagline “Delivering positive experience and creating impact.”Two sets of pitching videos (profit vs. impact). Female-impact: https://youtu.be/tHDSo66b0Io. Female-profit: https://youtu.be/zYAG5Xp8ce8. Male-impact: https://youtu.be/QmYwK4pdnUs. Male-profit: https://youtu.be/FAeFMj7REiQ. Source: Authors’ own work