Figure 1
A taxonomy of academic journals' social media strategy. Source: Authors’ application and adaptation of Li et al.’s (2021) taxonomy Refer to the image caption for details.The diagram presents a bar-step chart visualizing four distinct strategies for community engagement in social research, with each bar higher than the previous, indicating a gradual increase in engagement. The vertical axis is labeled “Community engagement,” running from Low at the bottom to High at the top. The horizontal axis categories, from left to right, are “One-way,” “Two-way (journal initiated),” “Two-way (community initiated),” and “Collaborative-way”. Each bar is individually labeled and described from left to right: Bar 1 (shortest on the left): “Promote and Inform,” under the heading “Social Research Promotion Strategy” Bar 2: “Connect and Collaborate,” labeled with “Social Research Content Strategy” Bar 3: “Listen and Learn,” labeled “Social Community Awareness Strategy” Bar 4 (tallest on the right): “Empower and Engage,” labeled “Social Community Engagement Strategy”.

A taxonomy of academic journals' social media strategy. Source: Authors’ application and adaptation of Li et al.’s (2021) taxonomy

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