Figure 1
The flowchart is organised into two vertical columns titled “First order codes” and “Second order codes: Strategies”. The “First order codes” column contains 20 rectangular boxes arranged vertically. Each box contains a behavioural action derived from qualitative data, and these boxes connect through angled arrows to one of the four oval-shaped categories in the “Second order codes: Strategies” column. The first five boxes in the “First order codes” column are labeled as follows: “Checking ratings and reviews”, “Checking sellers’ profiles”, “Checking product description carefully”, “Asking consumers questions”, and “ellipsis”. Arrows from these five boxes point to an oval labeled “Information search” in the “Second order codes: Strategies” column. The next five boxes in the “First order codes” column are labeled as follows: “Taking precautions when meeting in person”, “Paying through secure method”, “Taking pictures of the product before packing”, “Choosing counterpart”, and “ellipsis”. Arrows from these five boxes point to an oval labeled “Anticipation and precaution” in the “Second order codes: Strategies” column. The next five boxes in the “First order codes” column are labeled as follows: “Stopping the journey with a consumer”, “Withdrawing bookings”, “Avoiding meeting in person”, “Avoiding product categories”, and “ellipsis”. Arrows from these five boxes point to an oval labeled “Avoidance” in the “Second order codes: Strategies” column. The next five boxes in the “First order codes” column are labeled as follows: “Expecting uncertainty and being ok with it”, “Taking risks”, “Assuming and accepting negative events”, “Expecting losses”, and “ellipsis”. Arrows from these five boxes point to an oval labeled “Acceptance” in the “Second order codes: Strategies” column.Example of the coding process for strategies to manage uncertainty