Figure 1
The causal path diagram illustrates a theoretical framework with six labeled constructs, each in a rectangle: Argument Quality, Recycling Consideration, Semiotic Knowledge, Emotion, Attitude, and Purchase Intention. Arrows connect these constructs in a network, each arrow labeled in italic orange as H 1 to H 5, corresponding to specific hypothesized relationships. It starts with “Recycling Consideration” at the lower left, which connects to “Argument Quality” at the top left by an arrow labeled H 5 a. “Argument Quality” connects “Semiotic Knowledge” at the top center by an arrow H 5 b, which leads to “Attitude” at the right by an arrow H 2. “Attitude” connects to “Purchase Intention” at the lower right by an arrow H 1. “Recycling Consideration” also points to “Semiotic Knowledge” by H 4 a, “Emotion” at the bottom center by H 4 b, “Attitude” by H 4 c, and “Purchase Intention” by H 4 d. “Emotion” points to “Attitude” by the arrow H 3.The conceptual framework with hypotheses