Figure 1
The diagram starts on the left with two vertically arranged boxes labeled from top to bottom as “Internal obstacles” and “Industry drivers.” Two individual right arrows from these boxes point to a central box labeled “Level of channel integration.” Individual right arrows from the central box leads to three vertically arranged boxes on the right, labeled from top to bottom as “Short-term performance,” “Long-term performance,” and “Comparative performance.” A box on the top is labeled “Organizational omnichannel capabilities.” The arrows are labeled as follows: The arrow from “Internal obstacles” to “Level of channel integration” is labeled “H subscript.” The arrow from “Industry drivers” to “Level of channel integration” is labeled “H subscript 2.” The arrow from “Organizational omnichannel capabilities” to the arrow between “Internal obstacles” and “Level of channel integration” is labeled “H subscript 3.” The arrow from “Organizational omnichannel capabilities” to the arrow between “Industry drivers” and “Level of channel integration” is labeled “H subscript 4.” The arrow from “Level of channel integration” to “Short-term performance” is labeled “H subscript 5 a.” The arrow from “Level of channel integration” to “Long-term performance” is labeled “H subscript 5 b.” The arrow from “Level of channel integration” to “Comparative performance” is labeled “H subscript 5 c.”Conceptual model. Source: Authors’ own work