Figure 3
A flowchart showing steps from interviews to mapping ethical tensions in gamification design.The flowchart consists of five main horizontal steps connected by rightward arrows: the first step is “Key informant interviews,” followed by “Thematic network development,” then “Identification of tensions, dilemmas and strategies,” then “Comparative analysis,” and finally “Map of tensions, dilemmas and strategies under ethics lens.” A downward dotted arrow labeled “Coding” points to the arrow connecting “Key informant interviews” to “Thematic network development.” One upward dotted arrow arises from “Comparative analysis” and points to “Sustainable Gamification Design Framework.” One downward dotted arrow arises from “Comparative analysis” and points to “Ethics questionnaire for gamification designers.” A double-ended arrow points to the final step “Map of tensions, dilemmas and strategies under ethics lens,” with its two ends connecting from “Sustainable Gamification Design Framework” and “Ethics questionnaire for gamification designers.”

Methodological overview. Authors’ own work

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