Figure 2
The horizontal axes of the graphs are labeled “M M O D” and has markings from left to right as follows: negative 2 S D, negative 1 S D, 0, 1 S D, and 2 S D. The vertical axes are labeled “Likelihood of clicking “Like”” and ranges from 0 to 0.3, in increments of 0.1 unit. The graphs show two line curves, each for “Sensational or annoying,” labeled “positive 1 S D” and “negative 1 S D.” The first graph is titled “Sensational Model.” The curve labeled “positive 1 S D” begins from (negative 2 S D, 0.0) and moves slightly concave-up, passing through the points (1 S D, 0.09) and (2 S D, 0.12). The curve labeled “negative 1 S D” begins from (negative 2 S D, 0.12) and moves diagonally upwards till (2 S D, 0.16). The second graph is titled “Annoying Model.” The curve labeled “positive 1 S D” begins from (negative 2 S D, 0.0) and moves slightly concave-up, passing through the points (0, 0.02), (1 S D, 0.04), and (2 S D, 0.07). The curve labeled “negative 1 S D” begins from (negative 2 S D, 0.17) and moves diagonally upwards till (2 S D, 0.21). In the “Sensational Model,” the shaded area around the “positive 1 SD” curve starts wide at the left (negative 2 S D), then tapers towards the middle (around 0 S D), and widens again towards the right (2 S D). The shaded area around the “negative 1 S D” curve starts narrow and then widens towards the right (2 S D). In the “Annoying Model,” the shaded area around the “positive 1 S D” curve starts wide at the left (negative 2 S D), then tapers towards the middle (around 0 S D), and widens again towards the right (2 S D). The shaded area around the “negative 1 S D” curve starts extremely narrow and then widens towards the right (2 S D). Note: All numerical values are approximated.Interaction effect between MMOD and the sensational or annoying scores